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2022-08-12
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Firm confidence, seek development, consolidate the foundation and win the future - Valin successfully achieved the annual marketing goal

firm confidence, seek development, consolidate the foundation and win the future - Valin successfully achieved the annual marketing goal

China Construction machinery information

Guide: throughout 2010, under the influence of many adverse factors such as inflation and rising fuel prices, Valin heavy truck relied on its excellent product advantages and advanced technology advantages, The annual sales target of 30000 sets set at the beginning of the year was successfully achieved. It is understood that the new generation of main products of Valin, star Kaima heavy truck, is in

throughout 2010, under the influence of many adverse factors such as inflation and rising fuel prices, Valin heavy truck successfully completed the annual sales target of 30000 units set at the beginning of the year with its excellent product advantages and advanced technology advantages

it is understood that the new generation of main products of Valin, xingkaima heavy truck, realized the expansion of product structure and the improvement of product performance in 2010, forming a "wide platform, multi series" product pattern. In September, 2010, the xingkaima heavy truck model made a wonderful appearance at the international famous Hannover commercial vehicle Expo, which perfectly displayed the style of China's national automobile industry. At present, Valin has successfully launched a new generation of truck products such as xingkaima heavy dump truck and Valin star tractor, forming a product pattern of specialization and customization. According to the differences in measurement methods, the products are divided into "strain gage extensometer", "camera extensometer" and so on, realizing close connection with the sub market, and laying a solid foundation for the rise of sales of Valin

in terms of marketing and service, Valin pays attention to both internal and external training. From the strong scientific management and marketing policy support of the headquarters to the exploration and practice of dealers and agents in the region, the operation mechanism of Valin's marketing system has further developed towards marketization. In particular, the market breakthrough campaign in Henan and Inner Mongolia has won a first-class victory, and Valin's market share has increased significantly, laying a good foundation for the further promotion of Valin's North China market strategy in 2011. In addition, the production capacity and product grade of spandex, artificial leather for cars and high-grade leather bags, soft foam, hard foam, TPU (thermoplastic polyurethane elastic rubber), CPU (polyurethane modified material) in Shandong Province of China are also at the domestic advanced level, and the guarantee ability of Ling service spare parts has been further improved, which greatly ensures the continuous operation ability of users. The innovation and practice of Valin terminal marketing service mode have achieved rich results, the marketing service network has been further expanded, the customer relationship has been further deepened, a more scientific and efficient internal management has been implemented, and the quality of personnel has also been significantly improved; Regional market analysis is more scientific, and the control ability of market segments has been greatly improved

it is reported that in 2011, Valin will comprehensively improve the customer-based marketing operation mechanism, consolidate customer relations, timely meet customers' technical and non-technical service needs, and ensure the efficiency standard of collaborative operation inside and outside the marketing system. At the same time, Valin will further improve its marketing service network layout, effectively grasp market resources, overcome the current network situation of "large dispersion and small concentration", and increase the coverage and influence of Valin's marketing network. In addition, further implement customer relationship management standards, grasp the dynamics of customer needs, establish customer classification and special maintenance mode, and provide customers with the best service. Valin will also strengthen the training of the marketing team and comprehensively improve the quality of the marketing team, including increasing marketing personnel, formulating corresponding training and incentive measures, and cooperating with the expansion of profit channels, so as to build the Valin marketing team into a marketing team with the most market development ability and the most effective services

in 2011, the production base accumulated and operated for several years will be put into production, and the production capacity of trucks will be greatly released. China's truck industry continues to face an unprecedented severe development environment. For Valin, the future is full of challenges and opportunities. With the core development goal of "grabbing share and tamping the foundation", Valin will work together with Valin dealers and service providers to unite, strengthen confidence, overcome difficulties, and create strong and complete product competitiveness; Further consolidate the foundation of Valin's marketing system, provide the strongest support for dealers and service providers, and comprehensively improve the marketing service level of Valin. At the same time, Valin will continue to strengthen its independent research and development, improve its independent research and development system, and make the enterprise more competitive in the new market environment, so as to ensure the realization of the 2011 goal

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